The ultimate guide to unlocking eCommerce growth in Mexico
Gain insights on eCommerce in Mexico: Market size, growth, payment preferences, regulatory development, and more.
Mexico’s eCommerce market
Bordering the US, Mexico provides a strategic market option for merchants looking to grow in the Latin America region.
Besides its advantageous geographical location, the country is Latin America’s second-largest eCommerce market with a smartphone penetration of 75% and a population of 128 million.
Local payment habits in Mexico
74% of non-users bought online for the first time in 2020, pushed by the pandemic. Although this new behavior will pick up going forward, Mexicans’ preference for cash and other regional factors, such as fraud, mean cash-based payment methods will still play an important role for Mexican buyers.