The ultimate guide to unlocking eCommerce growth in Uruguay
Gain insights on eCommerce in Uruguay: Market size, growth, payment preferences, regulatory development, and more.
Uruguay’s eCommerce market
A country with a population of only just about 3.5 million people, Uruguay has low extreme poverty, 91% smartphone penetration, and an economy that saw its eCommerce sector reach US$2.8 billion in 2020.
Uruguay’s eCommerce market is set to grow by 30% a year through 2024, and local payment methods account for 48% of the market’s volume.
Local payment habits in Uruguay
Alongside the usage of cards, alternative payment methods have begun to grow as more payment options are being introduced.
In a country where 60% of the population doesn’t own a credit card, in 2020, 52% of Uruguayans shopped online and 42% used the web to pay bills.