Our primary logo
About our logo
Specification of usage:
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This is dLocal’s primary logo and should be used in all of our corporate communications.
Download color logo -
Our main logo should be full white when the background compromises the legibility, and if the contrast allows it.
Download white logo
When referring to the company, type it out correctly — dLocal (lowercase d, capital L, lowercase ocal).
NOT: d-local, DLocal, Dlocal, d.local, D.Local, D-Local, d local, D Local, D local
Specification of its colors:
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Color copied! Copy HEX
- HEX 000000
- RGB 0, 0, 0
- CMYK 100, 100, 100, 100
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Color copied! Copy HEX
- HEX 1043FA
- RGB 16, 67, 250
- CMYK 100, 78, 0, 0
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Color copied! Copy HEX
- HEX FFFFFF
- RGB 255, 255, 255
- CMYK 0, 0, 0, 0
Spacing considerations
Clearspace
We know you will be using our logo alongside a lot of information such as images, text and visual elements, so it is important to leave space to breath. Keep in mind the x-height in all your compositions.
Co-branding
When creating a co-branded communications piece, use visual balancing to ensure the logos have the same weight. Use the x-height as reference as you see bellow:
About our icon
Our icon can be utilized in various scenarios, such as maintaining the brand presence in lengthy documents where the full logo may appear visually heavy and/or repetitive, or in our social media posts. However, it's important to consider the contrast and legibility when deciding which version to use.
Minimum size for printed or digital use
Color
Primary color palette
-
Color copied! Copy HEX
- HEX 1043FA
- RGB 16, 67, 250
- CMYK 100, 78, 0, 0
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Color copied! Copy HEX
- HEX 0d0095
- RGB 13, 0, 149
- CMYK 100, 89, 0, 43
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Color copied! Copy HEX
- HEX 33b6ff
- RGB 51, 182, 255
- CMYK 76, 20, 0, 0
Primary color gradient
Secondary color palette
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For CTAs and Links
- HEX 21A35B
- RGB 33, 163, 91
- CMYK 95, 2, 100, 10
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Color copied! Copy HEX
For text
- HEX 000000
- RGB 0, 0, 0
- CMYK 100, 100, 100, 100
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Color copied! Copy HEX
For graphic assets
- HEX CCCCCC
- RGB 204, 204, 204
- CMYK 19, 15, 15, 0
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Color copied! Copy HEX
For graphic assets and backgrounds
- HEX F2F2F2
- RGB 242, 242, 242
- CMYK 4, 2, 2, 0
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Color copied! Copy HEX
For backgrounds and text
- HEX FFFFFF
- RGB 255, 255, 255
- CMYK 0, 0, 0, 0
