About
数字广告渠道依赖于捕捉全球受众并实现互动货币化。新兴市场具有独特的挑战，如支付偏好、广告欺诈和复杂的收入收集过程。本地化的支付策略将有利于非洲、亚洲和拉丁美洲的市场扩展。
优势和特点
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允许客户使用当地货币和首选的支付方式进行交易。
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管理内容创作者的付款，确保及时和合规的支付。
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简化广告活动和订阅的应收账款管理。
Quick facts for digital advertising in emerging markets
来源: Statista 2024
In 2028, 51% of total ad spend in Africa will be through mobile
During 2024, search and banner advertising spending in Asia will be USD$88.2 billion and USD$66.7 billion, respectively.
By 2028, 78% of digital advertising revenue will be generated through programmatic advertising in Latin America
Digital advertising challenges in Africa, Asia, and Latin America
- Difficulty monetizing global audiences due to varied payment preferences and behaviors
- Ad fraud and payment security risks leading to potential revenue loss and reputational damage
- Inefficient monetization and revenue recognition brings cross-border revenue collection complexities
- Navigating diverse international laws and regulations for regional regulatory compliance can be confusing
- Cross-border payment barriers causing hindered expansion into new markets
- Increasing operational cost affecting overall profitability due to high transaction fees and foreign exchange fee increase
- Managing small-value, high-volume transactions for subscriptions and micro-transactions
- Technical challenges integrating with existing ad platform systems
dLocal 为数字广告提供的解决方案
本地收单: 接收付款：允许客户使用当地货币和首选的支付方式进行交易。
资金分发: 支付利益相关者：管理内容创作者的付款，确保及时和合规的支付。
平台: 管理结算：简化应收账款管理并处理货币波动。
支付方式
最受欢迎的数字广告替代支付方式
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现金
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银行转账
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电子钱包
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移动支付
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实时支付
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信用卡和借记卡
