Cross-border payment processing for digital advertising sales

Digital advertising channels rely on capturing global audiences and monetizing interactions. However, emerging markets hold unique challenges, such as payment preferences, ad fraud, and complex revenue collection processes, which make reaching the population difficult.

As of April 2024, the five countries with the most time spent online daily are all emerging markets. As an agency, publisher or ad network of digital ad space, how do you ensure your partners can reach this increasing consumer base?

1. South Africa
2. Brazil
3. Philippines
4. Argentina
5. Colombia

Each region has its payment habits, currency, and norms. Whether processing micro-payments or sales for a global enterprise, a payment strategy will be a net positive in the long run for each market expansion throughout Africa, Asia, and Latin America.

Quick facts for digital advertising in emerging markets

• In 2028, 51% of total ad spend in Africa will be through mobile
• During 2024, search and banner advertising spending in Asia will be USD$88.2 billion and USD$66.7 billion, respectively.
• By 2028, 78% of digital advertising revenue will be generated through programmatic advertising in Latin America

Digital advertising challenges in Africa, Asia, and Latin America

We have pinpointed, experienced and solved the major pain points in complex regions, so you don't have to.

• Difficulty monetizing global audiences due to varied payment preferences and behaviors
• Ad fraud and payment security risks leading to potential revenue loss and reputational damage
• Inefficient monetization and revenue recognition brings cross-border revenue collection complexities
• Navigating diverse international laws and regulations for regional regulatory compliance can be confusing
• Cross-border payment barriers causing hindered expansion into new markets
• Increasing operational cost affecting overall profitability due to high transaction fees and foreign exchange fee increase
• Managing small-value, high-volume transactions for subscriptions and micro-transactions
• Technical challenges integrating with existing ad platform systems

Solving payment processing for digital advertising sales in emerging markets

Mitigating operational challenges is no small feat, don’t do it alone. Localizing each aspect of your business and integrating with a payment processor in these regions will alleviate the time spent on challenges and questions when expanding into these high-growth markets.

Having a local payment processor allows you to focus on your company’s expertise.

A single payment solution for digital ad sales

dLocal effectively addresses these operational challenges by delivering white-label payment solutions for individual social media and digital advertising channels to reach global audiences efficiently.

Receive payment

Allow clients (both B2B and B2C) to transact in their local currencies and preferred alternative payment methods. Payment and checkout localization will broaden your ad network’s advertising reach and increase revenue streams.

Pay stakeholders

Manage payouts to content creators, providing timely and compliant payments to maintain strong relationships and loyalty within the creator community.

Manage settlements

Streamline your account receivable management for ad campaigns and subscriptions in complex regulatory environments and currency fluctuations. Simplifying this process secures faster payment cycles and secures cash flow.

Click through to reach your emerging market audience

With digital advertising revenue expected to grow to USD$965 billion by 2028, focusing on payment localization for emerging markets where approximately 85% of the population resides is essential.