Here's why it's time you expand into emerging markets

The eCommerce market in Africa is becoming increasingly attractive due to the rapid growth of alternative payment methods. These payment methods have given the population of 1.4 billion access to international purchasing opportunities that weren't possible previously.

Asia’s eCommerce industry is set to have a market volume of US$2,803 billion by 2027. With more of the population starting to use instant payment methods such as QR Codes, UPI, and mobile wallets rather than cash-on-delivery, and the rise of super apps such as WeChat – it’s no wonder that in order to compete in the market, businesses need to adapt to alternate payment methods.

By 2025, mobile commerce sales in Latin America are expected to make up 55.5% of total retail sales, and sales will be worth almost $107 billion. Online sales are expected to account for 20% of all retail purchases in 2026. Latin Americans are becoming quick adopters of instant and alternative payment methods, with Pix leading the way.