Colombia eCommerce Market

One of the most attractive LatAm markets for international sellers

An eCommerce market growing at a rate of 20% annually, a stable political environment and a burgeoning tech industry, are just some of the reasons to target the Colombian market.

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Market Overview Colombia

Economy - GDP 4.6%

With a population of over 50M, Colombia has been witnessing a rising GDP with 4.6% annual growth in the past ten years

eCommerce - $7B

By 2021, the Colombian eCommerce transactions are projected to reach $15B

Ecommerce mobile phone image
eShoppers - 22M

70% of eShoppers use installments, the highest percentage in LATAM for eCommerce

Mobile shoppers - $7.5M

With an internet penetration of aprox. 70%, Colombia already counts with 7.5M mShoppers

Colombia’s eCommerce payment mix

Improve your payment acceptance by offering local payment methods in Colombia

International credit card 42 %
Bank transfers 24 %
Cash payments 15 %
Debit cards 11 %
Domestic credit cards 5 %
Others 3 %
Colombia payment map

Gain insights into Colombia’s most relevant payment methods

Boost your sales by providing a customer friendly and local payment experience.

Cash

Colombia offers a wide range of cash payment method, accounting 15% of the eCommerce payment

Efecty
Baloto
Exito
Colsubsidio

11 more retail agents

Online bank transfers & eWallets

PSE consolidates the largest bank transfers system with inmediate payment confirmation.

PSE
Mercadopago
Codensa
Davivienda

Credit & Debit Cards

More than 70% of Colombia’s eCommerce purchases opt for installments through local card schemes.

Mastercard
American Express
VISA
Diners Club International

Download our Colombia Contry Guide

Learn everything you need to know about the e-commerce payments landscape in Colombia in our straight-to-the-point country guide.

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