Philippines: A growing eCommerce industry with room for improvement

The projected market volume is expected to reach $25 billion by 2027*.

* Source: Statista, 2023

Market Overview

The Philippines is ranked the 20th largest eCommerce market in the world*. * Source: eCommerceDB, 2023

Gain insight into the Philippines' most relevant payment methods

  1. 30.7% eWallets
  2. 20.8% Cash
  3. 15.8% Credit Cards
  4. 13.9% Bank Transfers
  5. 10.9% Debit Cards
  6. 5% Prepaid
  7. 2% Buy now pay later (BNPL)
  8. 0.9% Others
  • Credit and debit cards

    Play like a local by offering traditional payment methods.

    • Visa
    • Mastercard
  • Wallets

    Tackle all audiences.

    • GrabPay
    • Paymaya
    • GCash
  • Cash-based payments

    • Seven Eleven
  • Online bank transfers

    Count on a wide variety of options to drive conversion.

    • Union Bank
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