Market Overview
The Philippines is ranked the 20th largest eCommerce market in the world*. * Source: eCommerceDB, 2023
Download Country Payment Handbook-
Population: 117M *
44% of the adult population in the Philippines remains unbanked, highlighting a significant opportunity for digital financial solutions.*
* Source: Worldometers 2023 & Statista, 2022
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eCommerce: 18B *
With an annual growth rate (CAGR 2023-2027) of 12.40%*.
* Source: ecommercedb, 2024
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eShoppers: 53,62 millones *
Se estima que los usuarios de eCommerce continuarán creciendo hasta el 2027 alcanzando 60,41 millones.
* Source: Statista, 2024
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Internet users: 73.6% *
The number of eCommerce users is expected to reach 60 million by 2027*.
* Source: datareportal. 2024.
Gain insight into the Philippines' most relevant payment methods
- 40% eWallets
- 18% Bank Transfers - A2A
- 17% Credit card
- 13% Cash payments
- 7% Debit Cards
- 3% Buy now pay later (BNPL)
- 2% Other
Most commonly used options
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Grab Pay
Wallets -
Maya
Wallets -
Shopee Pay
Wallets -
GCash
Wallets
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Learn moreTackle all audiences.
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Cash-based payments
Learn more-
Cebuana
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LBC
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Alawan Express
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M Luhillier
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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Union Bank
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BPI
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Regular Bank Transfers
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Crack the local code to eCommerce in Philippines
Get closer to how people buy and pay in the Philippines, from GCash and eWallets to a market where mobile comes first.
Start your journey
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