Market Overview
Accounting for 37% of Vietnam's eCommerce market, cross-border shopping is increasingly popular among consumers.
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Population: 101.5M *
* Source: Vietnam-briefing, 2023.
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eCommerce: 23.6B *
* Source: Vietnam-briefing, 2023.
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eShoppers: 68.4M *
* Source: Vietnam-briefing, 2023.
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Internet users: 92.7% *
* Source: Vietnam-briefing, 2023.
Unlocking Vietnam's E-commerce Potential: A Comprehensive Guide
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Gain insight into Vietnam's most relevant payment methods
- 64% eWallet
- 15% Internationally-enabled credit card
- 9% Bank Transfer
- 6% Debit Card
- 4% Buy Now Pay Later
- 2% Others
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Learn moreTackle all audiences.
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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Sacombank
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BAOVIET
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PUBLIC BANK
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SCB
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KIENLONG BANK
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PV COM BANK
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OCB
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GP BANK
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VRB
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VPBank
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BAC A BANK
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LienVietPostBank
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ABBANK
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TP Bank
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SAIGON BANK
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SeABank
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EXIMBANK
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ACB
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PG BANK
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HDBank
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AGRIBANK
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VietinBank
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DONGA Bank
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MB
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TECHCOMBANK
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Vietcombank
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VietQR
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Regular Bank Transfers
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