Indonesia eCommerce Market

Unleashing Indonesia’s eCommerce potential

The archipelago hosts a giant and prominent young market 70% of its 265 M population is aged under 35. The eCommerce market is expected to grow dramatically and reach $53bn by 2025.

Market Overview Indonesia

Economy

Less then 15% of Indonesians are believed to shop online. But the percent of online shoppers is expected to rise as income and internet penetration keep growing.

eCommerce - $7.62B

Indonesia's eCommerce market size is expected to rise dramatically and be worth $53bn by 2025.

Ecommerce mobile phone image
eShoppers

The main categories of Indonesia's eCommerce are Electrical Goods, Airlines & Hotels and Homeware & Furniture.

Mobile eCommerce

Similar to other developing economies, the shift to online is happening through mobile. Over 90% of the users go online via their phone.

Indonesia's eCommerce payment mix

Improve your payment acceptance by offering local payment methods in Indonesia

Bank transfers 27 %
Cards 27 %
Cash payments 15 %
eWallets 13 %
Others 18 %
Payment methods map in Indonesia

Gain insight into Indonesia's most relevant payment methods

Local payment methods, like Ovo and GoPay, are essential to boost your sales in Indonesia

Cash

Indonesia’s eCommerce is heavily based on cash payments, accounting 27% of the eCommerce sales.

Alfamart
Alfamidi
Indomaret
DAN+DAN
Lawson

Online banking & eWallet

The eCommerce and online payments environment is changing rapidly: Local, regional, and international payment companies are investing in the growth of eWallets and other alternative payments in Indonesia.

BCA
Bank Bri
Mandiri
BNI
Maybank
Permata Bank
Prima
Link
Alto
ATM Bersama
OVO
tcash

Credit & Debit Cards

Local credit and debit cards account only 15% of the eCommerce sales.

VISA
Mastercard
JCB
American Express
X