Indonesia eCommerce Market
Unleashing Indonesia’s eCommerce potential
The archipelago hosts a giant and prominent young market 70% of its 265 M population is aged under 35. The eCommerce market is expected to grow dramatically and reach $53bn by 2025.
Market Overview Indonesia
Less then 15% of Indonesians are believed to shop online. But the percent of online shoppers is expected to rise as income and internet penetration keep growing.
Indonesia's eCommerce market size is expected to rise dramatically and be worth $53bn by 2025.
The main categories of Indonesia's eCommerce are Electrical Goods, Airlines & Hotels and Homeware & Furniture.
Similar to other developing economies, the shift to online is happening through mobile. Over 90% of the users go online via their phone.
Indonesia's eCommerce payment mix
Improve your payment acceptance by offering local payment methods in Indonesia
Gain insight into Indonesia's most relevant payment methods
Local payment methods, like Ovo and GoPay, are essential to boost your sales in Indonesia
Cash
Indonesia’s eCommerce is heavily based on cash payments, accounting 27% of the eCommerce sales.
Online banking & eWallet
The eCommerce and online payments environment is changing rapidly: Local, regional, and international payment companies are investing in the growth of eWallets and other alternative payments in Indonesia.
Credit & Debit Cards
Local credit and debit cards account only 15% of the eCommerce sales.
