Pix Automático set to transform automated transactions in Brazil and redefine the future of payments

Alternative payment methods (APMs) have transformed digital eCommerce worldwide , making a powerful impact  in Latin America, with Brazil leading the way. The launch of Pix Automático in June 2025 will mark a major shift in recurring payments—simplifying transactions, reducing friction, and expanding financial inclusion.

With dLocal’s integration resources readily available, businesses can seamlessly adopt Pix Automático and unlock new growth opportunities in Brazil’s dynamic market.

In this article, we’ll explore what Pix Automático is, why it matters, and the hype driving leading global businesses to eagerly integrate this powerful new feature into this emerging market.

What is Pix and why has it become Brazil’s leading payment method

Pix is an instant payment system launched by the Central Bank of Brazil in November 2020, allowing real-time transfers between individuals, businesses, and government entities. Unlike traditional bank transfers, Pix operates 24/7, requires no intermediaries, and settles transactions within seconds—a game-changer for digital commerce.

Since its launch, Pix has rapidly gained traction:

• Over 150M users actively use Pix, covering a significant portion of Brazil’s population. (Central Bank of Brazil)
• Projected to surpass credit cards in digital commerce by 2025, accounting for 44% of total transaction value.
• Widely accepted by local and international merchants, making it the go-to payment method for businesses expanding in Brazil.

Beyond convenience, Pix is driving financial inclusion, allowing millions of unbanked and underbanked consumers to participate in the digital economy. Businesses integrating Pix benefit from faster transactions, lower costs, and access to a broader customer base.

Rappi is a key example of how Pix has improved payment experiences for users in Brazil. By integrating Pix, they’ve enabled instant, frictionless transactions, boosting conversion rates and customer satisfaction.

Now, Pix Automático is set to take digital payments to the next level—enabling seamless recurring transactions for subscriptions, utility bills, and automated payments. For businesses, adopting this new feature isn’t just an upgrade—it’s a strategic move to stay ahead in Brazil’s fast-evolving digital economy.

What is Pix Automático?

Pix Automático is a new feature within Pix that enables automated recurring payments, much like direct debits in traditional banking. Set to launch in June 2025, it will allow users to pre-authorize payments, eliminating the need for manual transactions and reducing payment failures.

 With Pix Automático, businesses and consumers can easily schedule automatic payments, making it an ideal solution for:

•  Subscription services (e.g., streaming platforms, SaaS businesses)
•  Utility and telecom bills
•  Insurance premiums
•  Other recurring expenses

 How it works

1. Users authorize pre-approved, automatic payments with a simple QR code scan or direct bank authorization.
2. Payments are automatically debited from the user’s account at the agreed frequency—ensuring uninterrupted service and timely transactions.
3. Users can manage or cancel authorizations at any time through their banking app. (Central Bank of Brazil, Official Announcement)

Why do businesses and users need it?

When merchants integrate Pix Automático, they unlock a better payment experience for their customers—one that is seamless, reliable, and built for Brazil’s growing demand for alternative payment methods (APMs).

 With Pix Automático, users no longer need to manually authorize payments every billing cycle, reducing friction and ensuring uninterrupted access to subscriptions, utilities, and digital services. This convenience leads to higher adoption and customer satisfaction.

 For businesses, the impact is even greater:

•  Higher customer retention – Automatic payments reduce drop-offs caused by missed or delayed manual transactions.
•  Lower churn rates – Ensures consistent payments, preventing involuntary cancellations.
•  Increased conversion rates – A frictionless payment flow encourages more users to opt in.
•  Expanded market reach – Merchants can tap into a broader audience, including those without credit cards, by offering a trusted and bank-backed APM.

 Starting in June 2025, businesses that integrate Pix Automático will provide customers with the ability to activate recurring payments effortlessly—whether during checkout or through a merchant’s platform—ensuring seamless transactions and continued service access.

Effortless Pix Automático Integration Starts Here

As a certified Payment Initiation Service Provider (PISP) for Pix, dLocal is leading the way in helping global merchants seamlessly integrate Pix Automático into their payment infrastructure.

 Merchants can now access dLocal’s API technical documentation for Pix Automático, allowing them to explore backend development and prepare for integration. This ensures a smooth transition ahead of the official launch in June 2025, when the Central Bank rolls out Pix Automático.

 Pix Automático marks a major step forward in Brazil’s digital payment landscape. At dLocal, we are committed to empowering businesses with cutting-edge local payment solutions, ensuring they can leverage Pix Automático effectively and drive sustainable growth in Latin America.