IndonesiaMarket Overview
In Indonesia, 70% of transactions are through alternative payment methods*. * Source: IDCInfoBrief, 2022
Download Country Payment Handbook-
Population: 279M *
Indonesia is the world's fourth-most populous country – a massive opportunity for business.
* Source: Worldometers 2024.
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eCommerce: 81.8B *
Indonesia’s total eCommerce transactions will reach US$168.1 billion by 2029*
* Source: mordorintelligence, 2024
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eShoppers: 65.65M *
and is estimated to reach 93.29m by 2028*
* Source: Statista, 2024
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Internet users: 86% *
Indonesia's young demographic enables the growth of digital payment solutions.
* Source: Statista, 2024
Gain insight into Indonesia's most relevant payment methods
- 39% eWallets
- 27% Bank Transfers and RTP
- 11% Cash
- 9% Credit Card
- 8% Debit cards
- 6% Others
Most commonly used options
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OVO
Wallets -
Link Aja!
Wallets -
QRIS
Wallets -
Dana
Wallets -
flip
Bank Transfers -
Shopee Pay
Wallets
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Visa
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Mastercard
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JCB
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Wallets
Learn moreTackle all audiences.
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QRIS
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Link aja
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Dana
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OVO
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ShopeePay
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Cash-based payments
Learn more-
Alfamart
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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Maybank
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ATM Bersama
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Alto
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Prima
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Permata Bank
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BNI
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Mandiri
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Bank Bri
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BCA
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Flip
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Regular Bank Transfers
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The ultimate Country Payment Handbook to unlocking eCommerce growth in Indonesia
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