Market Overview
The Philippines is ranked the 20th largest eCommerce market in the world*. * Source: eCommerceDB, 2023
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Population: 117M *
44% of the adult population in the Philippines remains unbanked, highlighting a significant opportunity for digital financial solutions.*
* Source: Worldometers 2023 & Statista, 2022
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eCommerce: 18B *
With an annual growth rate (CAGR 2023-2027) of 12.40%*.
* Source: ecommercedb, 2024
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eShoppers: 53.62M *
eCommerce users are estimated to continue increasing until 2027 to reach 60.41 million.
* Source: Statista, 2024
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Internet users: 73.6% *
The number of eCommerce users is expected to reach 60 million by 2027*.
* Source: datareportal. 2024.
Mastering E-commerce in the Philippines: Insights and Opportunities
Read moreGain insight into the Philippines' most relevant payment methods
- 33% eWallets
- 18% Credit Cards
- 16% Bank Transfers
- 15% Cash on delivery (CoD)
- 12% Debit Cards
- 4% Prepaid
- 2% Buy now pay later (BNPL)
Most commonly used options
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Grab Pay
Wallets -
Maya
Wallets -
Shopee Pay
Wallets -
GCash
Wallets
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Learn moreTackle all audiences.
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Cash-based payments
Learn more -
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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Download the Country Payment Handbook to unleash the Philippines' potential.
Learn more about this young and promising market