Market Overview
Accounting for 37% of Vietnam's eCommerce market, cross-border shopping is increasingly popular among consumers.
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Population: 98.85M *
* Source: Vietnam-briefing, 2023.
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eCommerce: 28.65B *
* Source: Vietnam-briefing, 2023.
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eShoppers: 68.4M *
* Source: Vietnam-briefing, 2023.
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Internet users: 82% *
* Source: Vietnam-briefing, 2023.
Unlocking Vietnam's E-commerce Potential: A Comprehensive Guide
Read moreGain insight into Vietnam's most relevant payment methods
- 31% eWallet
- 21% Bank Transfer
- 18% Credit Card (1 installment)
- 18% Cash payment
- 9% Debit Card
- 3% Others
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Learn moreTackle all audiences.
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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