Market Overview
With a young audience driving digital transformation, the eCommerce market users in Egypt are expected to reach 84 million by 2027* * Source: Statista, 2023
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Population: 118.3M *
Credit card coverage in Egypt is extremely low, with only around 3% of the population holding cards*
* Source: Worldometers 2023.
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eCommerce: 5.18B *
In 2027, the revenue of the eCommerce market is projected to exceed US$11 billion*
* Source: Statista, 2022 & Statista, 2023
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eShoppers: 30M *
over 38% of the population purchases something online every week*
* Source: PCMI. 2023.
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Internet users: 72.2% *
Almost 60% of eCommerce users in Egypt are under 34*
* Source: Datareportal, beginning of 2023
Gain insight into Egypt's most relevant payment methods
- 42% Fawry
- 22% Credit card
- 12% eWallet
- 10% Buy Now Pay Later
- 5% Cash
- 2% Bank transfers
- 1% Others
Most commonly used options
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Fawry
Omnichannel -
meeza
Credit and debit cards -
OPay
Omnichannel -
Paymob
Omnichannel -
Masary
Cash-based payments
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Learn moreTackle all audiences.
- Meeza network
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Cash-based payments
Learn more -
Buy Now, Pay later
Latest about Egypt
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Payouts in Egypt
Learn how to disburse funds like a local, and how Egypt’s regulatory framework informs digital payments.
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Crack the local code to eCommerce in Egypt
Get closer to how people buy and pay in Egypt, from Fawry and local cards to instant payments and the changing role of cash.
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