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Egypt

Egypt: The rise in online penetration is driving the growth of Egypt’s eCommerce market

The internet user rate has experienced a growth of over 20% in the past five years*

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Market Overview

With a young audience driving digital transformation, the eCommerce market users in Egypt are expected to reach 84 million by 2027* * Source: Statista, 2023

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Population: 113M *

Credit card coverage in Egypt is extremely low, with only around 3% of the population holding cards*

* Source: Worldometers 2023.
eCommerce: 7.74B *

In 2027, the revenue of the eCommerce market is projected to exceed US$11 billion*

* Source: Statista, 2022 & Statista, 2023
eShoppers: 30M *

over 38% of the population purchases something online every week*

* Source: PCMI. 2023.
Internet users: 72.2% *

Almost 60% of eCommerce users in Egypt are under 34*

* Source: Datareportal, beginning of 2023

Gain insight into Egypt's most relevant payment methods

70% Cash
22% Debit cards
3% Cards
3% eWallet
2% Other

Credit and debit cards

Play like a local by offering traditional payment methods.
- Visa
- Mastercard
- American Express
- Union Pay
- Meeza
Wallets

Tackle all audiences.
- VodaCom
- Orange Money
- Qahera Cash
- Etisalat Cash
- WePay
Cash-based payments
- Aman
- Mesary
- Momkn
- Fawry
Omnichannel (cash, mobile, bank)
- Paymob
- Fawry
- OPay

View Documentation

Latest about Egypt

July 19, 2023
Payouts in Egypt

Learn how to disburse funds like a local, and how Egypt’s regulatory framework informs digital payments.
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Download the country guide to explore business opportunities in Egypt

Dive into the features of one of EMEA's largest markets

Download the country guide to explore business opportunities in Egypt

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