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Morocco

Morocco: Business opportunities are flourishing in Morocco’s eCommerce sector

Cash payments are widespread in Morocco, representing more than 60% of eCommerce purchases*

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Market Overview

eCommerce users in Morocco are expected to reach nearly 20 billion by 2027* * Source: Statista, 2023

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Population: 37.56M *

Only 4% of the population owns a card.

* Source: Datareportal, 2022
eCommerce: 1.7B *

By 2027, almost half of Morocco's population is expected to enter the eCommerce market *

* Source: Statista, 2022 & Statista, 2023
eShoppers: 1.3M *

Around 40% of Moroccans shop online, and there is room for more growth *

* Source: Statista, 2022 & Statista, 2023
Internet users: 84.1% *

Smartphones are the main devices to access the internet for Moroccans.

* Source: Datareportal, 2022

Gain insight into Morocco's most relevant payment methods

66% Cash
17% Cards
16% eWallet

Credit and debit cards

Play like a local by offering traditional payment methods.
- Visa
- Mastercard
- Union Pay
- JCB
Cash-based payments
- Wafacash
- Espace Services

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Download the ultimate Morocco country guide

Highlights and customer behaviors that can make a difference in your business

Download the ultimate Morocco country guide

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