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Pakistan

Pakistan: eCommerce is more accessible than ever thanks to eWallets

By 2028, the digital commerce transaction value in Pakistan is estimated to be USD$21.21 billion

* Source: Statista, 2023
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Market Overview

79% of Pakistan’s population lack access to a traditional banking system.

Gain insight into Pakistan's most relevant payment methods

  1. 47% eWallet
  2. 20% Cash payment
  3. 18% Bank Transfer
  4. 15% Credit Card (1 installment)

  • Credit and debit cards

    Play like a local by offering traditional payment methods.

    • Visa Visa
    • Mastercard Mastercard

  • Wallets

    Learn more

    Tackle all audiences.

    • easypaisa
      easypaisa
    • jazz cash
      jazz cash
    • Bank Alfalah
      Bank Alfalah
    • Konnect by HBL
      Konnect by HBL

  • Bank Transfers

    Learn more

    Count on a wide variety of options to drive conversion.

    • Simpaisa
      Simpaisa
    • Regular Bank Transfers
      Regular Bank Transfers
Cameroon Ivory Coast Egypt Ghana Kenya Morocco Nigeria Rwanda Senegal South Africa Tanzania Turkey Uganda Bangladesh China Philippines India Indonesia Malaysia Pakistan Thailand Vietnam Argentina Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador Guatemala Honduras Mexico Nicaragua Panama Paraguay Peru Dominican Republic Uruguay

Looking to expand other markets?

Seeking international growth opportunities?

Discover how to succeed in emerging markets with our Payments Handbook.

Gain access today!
Discover how to succeed in emerging markets with our Payments Handbook.
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