Market Overview
Turkey's share of eCommerce in total trade has reached 22%.
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Population: 87.7 *
* Source: Trmonitor, 2024.
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eCommerce: 92.27B *
* Source: Trmonitor, 2024.
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eShoppers: 43.17M *
* Source: Trmonitor, 2024.
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Internet users: 88.5% *
* Source: Trmonitor, 2024.
Maximizing E-commerce Opportunities in Turkey: Key Market Insights
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Gain insight into Turkey's most relevant payment methods
- 64% Internationally-enabled credit card
- 16% Debit Card
- 10% eWallet
- 4% Bank Transfer
- 4% Cash payment
- 2% Others
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
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