Turkey eCommerce Market

A remarkable eCommerce market attracting global merchants

With a population of over 82 million and tendency for non-cash payments, Turkey holds huge opportunities in eCommerce and payments.

Market Overview Turkey


Turkey's population is relatively young, actually, one of the youngest in Europe. eCommerce shoppers are expected to easily adopt digital payments.

eCommerce - $10.5B

Turkey's eCommerce market has seen annual growth rates around 30% for the last years. A similar high growth is expected until 2021 when the market should reach USD 28 billion.

Ecommerce mobile phone image
eShoppers - 10M

Turkish customers do have a clear preference for domestic eCommerce purchases. Up to 90%, use mainly card payment methods.

Mobile eCommerce

The increased use of smartphones is playing an essential role in the growth of the overall market. 21% of eCommerce transactions in Turkey are carried out through a smartphone. By 2021, this share is expected to surge to 49%.

Turkey's eCommerce payment mix

Improve your payment acceptance by offering local payment methods in Turkey.

International credit card 58 %
Local debit cards 19 %
Cash 9 %
eWallets 7 %
Bank transfer 5 %
Domestic cards 2 %

Gain insight into Turkey's most relevant payment methods

Local credit and debit card payments are crucial to boost your sales in Turkey.

Credit & Debit Cards

Local credit and debit cards lead the eCommerce payments with over 85% of the market share

American Express

Download our Turkey Country Guide

Learn everything you need to know about the eCommerce payments landscape in Turkey in our straight-to-the-point country guide.