Turkey eCommerce Market
A remarkable eCommerce market attracting global merchants
With a population of over 82 million and tendency for non-cash payments, Turkey holds huge opportunities in eCommerce and payments.
Market Overview Turkey
Turkey's population is relatively young, actually, one of the youngest in Europe. eCommerce shoppers are expected to easily adopt digital payments.
Turkey's eCommerce market has seen annual growth rates around 30% for the last years. A similar high growth is expected until 2021 when the market should reach USD 28 billion.
Turkish customers do have a clear preference for domestic eCommerce purchases. Up to 90%, use mainly card payment methods.
The increased use of smartphones is playing an essential role in the growth of the overall market. 21% of eCommerce transactions in Turkey are carried out through a smartphone. By 2021, this share is expected to surge to 49%.
Turkey's eCommerce payment mix
Improve your payment acceptance by offering local payment methods in Turkey.
Gain insight into Turkey's most relevant payment methods
Local credit and debit card payments are crucial to boost your sales in Turkey.
Credit & Debit Cards
Local credit and debit cards lead the eCommerce payments with over 85% of the market share