Digital Advertising

About

Digital advertising channels rely on capturing global audiences and monetizing interactions. Emerging markets hold unique challenges, such as payment preferences, ad fraud, and complex revenue collection processes. A localized payment strategy will be beneficial for market expansion throughout Africa, Asia, and Latin America.

Benefits and features

Allow clients to transact in local currencies and preferred payment methods.
Manage payouts to content creators with timely and compliant payments.
Streamline account receivable management for ad campaigns and subscriptions.

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Quick facts for digital advertising in emerging markets

Source: Statista 2024

In 2028, 51% of total ad spend in Africa will be through mobile
During 2024, search and banner advertising spending in Asia will be USD$88.2 billion and USD$66.7 billion, respectively.
By 2028, 78% of digital advertising revenue will be generated through programmatic advertising in Latin America

Digital advertising challenges in Africa, Asia, and Latin America

Difficulty monetizing global audiences due to varied payment preferences and behaviors
Ad fraud and payment security risks leading to potential revenue loss and reputational damage
Inefficient monetization and revenue recognition brings cross-border revenue collection complexities
Navigating diverse international laws and regulations for regional regulatory compliance can be confusing
Cross-border payment barriers causing hindered expansion into new markets
Increasing operational cost affecting overall profitability due to high transaction fees and foreign exchange fee increase
Managing small-value, high-volume transactions for subscriptions and micro-transactions
Technical challenges integrating with existing ad platform systems