Market Overview
Offering alternative payment methods like mobile money is key to reaching this market
Download Country Payment Handbook-
Population: 56.1M *
With a smartphone penetration of 77% and a banked population of 93.3%
* Source: Worldometers 2024.
-
eCommerce: 801.4M *
Kenya's eCommerce market shows a 21% annual growth rate *
* Source: eCommerceDB, 2024 & Datareportal, 2022
-
eShoppers: 3.96M *
eCommerce users are expected to hit 63.9% of the population by 2027 *
* Source: Datareportal, 2022 & Statista, 2024
-
Internet users: 40.8% *
Mobile money account penetration is 60% *
* Source: Datareportal, beginning of 2024.
Gain insight into Kenya's most relevant payment methods
- 60% Mobile Money
- 17% Debit cards
- 15% Cash
- 5% Other
- 3% Credit Card
Most commonly used options
-
Mpesa
Mobile Money -
Airtel
Mobile Money
-
Credit and debit cards
Play like a local by offering traditional payment methods.
-
Mobile Money
Learn moreTackle all audiences.
-
Latest about Kenya
Visit Blog-
Utilizing alternative payment methods: succeed in Kenya and Nigeria’s $15 billion eCommerce market
Africa can be an intriguing region for eCommerce markets. Especially countries such as Kenya and Nigeria, two of the biggest economies in the continent.
Learn more