Kenya: A market dominated by mobile money

In Kenya, mobile money account penetration is around 60%

Market Overview

Offering alternative payment methods like mobile money is key to reaching this market

Gain insight into Kenya's most relevant payment methods

  1. 40% Cash
  2. 35% Other
  3. 25% Card
  • Credit and debit cards

    Play like a local by offering traditional payment methods.

    • Visa
    • Mastercard
  • Mobile Money

    Tackle all audiences.

    • airtel
    • Mpesa

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