Market Overview
eCommerce market revenue is expected to grow at a rate of 10.81% per year (CAGR 2023-2027)* * Source: Statista, 2023
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Population: 214M *
Approximately 3% of Nigerians own credit cards.
* Source: Datareportal, 2022
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eCommerce: 11B *
Nigeria is expected to achieve $10,030.00 million in eCommerce market value by 2027*
* Source: International Trade Administration, 2022 & Statisa, 2023
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eShoppers: 103M *
eCommerce users are expected to hit 58.6% by 2027.
* Source: Datareportal, 2022
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Internet users: 51.4% *
Smartphone penetration is at 56% among Nigerians, this is why payment methods such as mobile money are important.
* Source: Datareportal, 2022
Gain insight into Nigeria's most relevant payment methods
- 37% Card Based
- 26% Bank Transfer
- 20% Cash on Delivery
- 9% Others
- 8% eWallets
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Tackle all audiences.
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Online bank transfers
Count on a wide variety of options to drive conversion.
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The ultimate guide to unlocking eCommerce growth in Nigeria







































