Ecuador eCommerce Market

The only USD economy in Latin America

With a $1 billion eCommerce market and growing, Ecuador aims to maximize the advantage of a USD economy for eCommerce companies.

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Market Overview Ecuador


With a population of over 17M, Ecuador generates a GDP of $108M

eCommerce - $1B

Ecuador's eCommerce market is expected to reach $1.6B by 2021.

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eShoppers - 5M

Growing number of eShoppers as they gain trust with the digital environment.

Smartphone penetration - 80%

Mobile eCommerce is growing mainly due to the high internet penetration of around 80%.

Ecuador's eCommerce payment mix

Improve your payment acceptance by offering local payment methods in Ecuador.

International credit card 44 %
Debit card 24 %
eWallets 14 %
Cash payments 12 %
Bank transfers 2 %
Other 4 %
Payment methods map Paraguay

Gain insight into Ecuador's most relevant payment methods

Local payments, like PagoEfectivo, are essential to boost your sales in Ecuador.


Cash and eWallets are trusted payment methods accounting 26% of the eCommerce sales.

Pago Efectivo

Credit & Debit Cards

Local credit and debit card dominate the payment landscape and account more than 60% of the total eCommerce sales.


Download our Ecuador Country Guide

Learn everything you need to know about the eCommerce payments landscape in Ecuador in our straight-to-the-point country guide.

Country overview image Paraguay