Uruguay eCommerce Market
A small size country with amazing opportunities
Also referred to as a ‘país boutique’, Uruguay is one of the smallest countries by size in Latin America, with a population of 3.4 million, but with outstanding eCommerce development metrics.
Market Overview Uruguay
With 3.4 million people, Uruguay is the second-smallest nation in South America, but with an impressive $60B annual GDP
Uruguay's eCommerce market is expected to reach $3.7B by 2021.
88% of the eCommerce purchases are domestic.
Mobile eCommerce continues expanding reaching already 88% of internet penetration as well as 85% of smartphones penetration.
Uruguay's eCommerce payment mix
Improve your payment acceptance by offering local payment methods in Uruguay.
Gain insight into Uruguay's most relevant payment methods
Local payments, like Redpagos and debit cards, are essential to boost your sales in Uruguay.
Cash is one of the most popular payment methods with a high conversion rate for eCommerce, representing 20% of the total sales.
Credit & Debit Cards
Local credit and debit cards capture more than 70% of the total eCommerce sales.