Uruguay eCommerce Market

A small size country with amazing opportunities

Also referred to as a ‘país boutique’, Uruguay is one of the smallest countries by size in Latin America, with a population of 3.4 million, but with outstanding eCommerce development metrics.

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Market Overview Uruguay


With 3.4 million people, Uruguay is the second-smallest nation in South America, but with an impressive $60B annual GDP

eCommerce - $1B

Uruguay's eCommerce market is expected to reach $3.7B by 2021.

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eShoppers - 1.2M

88% of the eCommerce purchases are domestic.

Smartphone penetration - 88%

Mobile eCommerce continues expanding reaching already 88% of internet penetration as well as 85% of smartphones penetration.

Uruguay's eCommerce payment mix

Improve your payment acceptance by offering local payment methods in Uruguay.

International credit card 39 %
Domestic credit card 31 %
Cash payments 20 %
Debit card 3 %
Other 7 %
Payment methods map Uruguay

Gain insight into Uruguay's most relevant payment methods

Local payments, like Redpagos and debit cards, are essential to boost your sales in Uruguay.


Cash is one of the most popular payment methods with a high conversion rate for eCommerce, representing 20% of the total sales.

Red Pagos

Credit & Debit Cards

Local credit and debit cards capture more than 70% of the total eCommerce sales.

Oca Card
Diners Club International

Download our Uruguay Country Guide

Learn everything you need to know about the eCommerce payments landscape in Uruguay in our straight-to-the-point country guide.

Country overview image Uruguay