Features
-
eCommerce growth
Nigeria, South Africa, and Kenya represent the biggest eCommerce revenue in the region.
-
Online shoppers
The number of eCommerce users in Africa is expected to hit 609 million by 2027.
-
Mobile money users
In 2022, Sub-Saharan Africa had the largest number of mobile money accounts worldwide with more than 2018 million users.
-
Cash-based economy
Since the unbanked population remains high in Africa, specially North African countries rely significantly on cash, such as Egypt and Morocco.
Offer your shoppers the local payment methods they are used to pay
Our powerful solution enables your eCommerce business to boost your payment conversion rates and uplift up to 20% your card payment success rates. Reach more consumers offering the most relevant local payment methods effortlessly.
Explore exciting business possibilities in Africa
Select a country
Select a countryCountry List
Cameroon
Ivory Coast
Egypt
Ghana
Kenya
Morocco
Nigeria
Rwanda
Senegal
South Africa
Tanzania
Uganda
Cameroon
Mobile payments for eCommerce market growth
One of the factors driving the growth of eCommerce in Cameroon is its 23m+ mobile phone users in the country. eCommerce companies are taking advantage of the opportunity to reach customers through mobile apps and mobile-friendly websites. Mobile payments are also becoming more popular, with companies like MTN Mobile Money and Orange Money providing easy and convenient ways for customers to pay for their purchases.
-
Credit and debit cards
-
Visa
-
Mastercard
-
-
Wallets
-
Orange Money
-
MTN
-
Orange
-
Ivory Coast
Booming eCommerce sector as a result of the COVID- 19 pandemic
Post COVID- 19 pandemic, about 68% of Ivory Coast’s 27 million population have made purchases online. Ivory Coast is leapfrogging into an eCommerce market which is expected to reach $544.11 billion by the end of 2023. The growth of the eCommerce market is driven by the government’s move to digital payments and the adoption of APMs such as mobile money, and card payments.
-
Wallets
-
Orange Money
-
MTN
-
YUP
-
Wizall
-
Egypt
Young but growing eCommerce market
Despite being a relatively young market, the eCommerce industry in Egypt has shown signs of steady growth. Supported by approximately 8 million active shoppers and annual sales worth $1.5 billion, about 20% of Egyptian startups have shifted focus to capitalize on the prospects of the eCommerce market. dLocal supports the most relevant omni channels for cash, mobile and bank, as well as Credit and debit cards to win in Egypt’s eCommerce market.
-
Credit and debit cards
-
Visa
-
Mastercard
-
American Express
-
Union Pay
-
Meeza
-
-
Wallets
-
VodaCom
-
Orange Money
-
Qahera Cash
-
Etisalat Cash
-
WePay
-
-
Cash-based payments
-
Aman
-
Mesary
-
Momkn
-
Fawry
-
-
Omnichannel (cash, mobile, bank)
-
Paymob
-
Fawry
-
OPay
-
Ghana
Rapidly growing mobile money market in West Africa
Ghana has achieved the highest mobile money adoption rate in West Africa, boasting of a 39% market share primarily driven by players such as MTN, Vodafone, Tigo, and Airtel. As of present, the banked population in the country stands at 43%, and at least 14 million of its 30.4 million population have participated in online purchases. Merchants looking to grow in this market can access relevant mobile money and card payment methods through dLocal’s direct integration.
-
Credit and debit cards
-
Visa
-
Mastercard
-
-
Wallets
-
VodaCom
-
MTN
-
Airtel Tigo
-
Kenya
Fastest growing mobile money market in Africa
Kenya is the fastest growing market for mobile money penetration in Africa with 70+ users. The growing population of 55.6 million and an eCommerce market worth $1.7B, expected to grow by 15.25% annually to reach $2.3B by the end of 2023, are some key factors that make Kenya a potential market to boost sales conversion rates. Despite the growth of mobile money, card payments, bank transfers, eWallets and cash are other commonly acceptable alternative payment methods.
-
Credit and debit cards
-
Visa
-
Mastercard
-
-
Mobile Money
-
airtel
-
Mpesa
-
Morocco
Leapfrogging into eCommerce market
Morocco's eCommerce market is experiencing steady growth due in part to the increase in internet usage following COVID-19. Morocco is currently the fastest-growing eCommerce market in the North African region, presenting favorable opportunities for both local and international online sellers. The market is characterized by unique customer profiles, efficient payment systems, and a stable business environment, all of which contribute to Morocco's rapid progress in the eCommerce sector.
-
Credit and debit cards
-
Visa
-
Mastercard
-
Union Pay
-
JCB
-
-
Cash-based payments
-
Wafacash
-
Espace Services
-
Nigeria
Largest economy in Africa
Nigeria boasts of a GDP of $493.9, a growing population of 214 million, and is the tech capital of Africa. The country is buzzing with FinTech’s springing up, backed by the Central Bank’s “Cashless project” to drive digital payments. The eCommerce market alone is worth $11B, and 50% of the population own a smartphone, therefore mobile optimized checkout flow is key in this market. Alternative payment methods such as card, bank transfer, eWallets, are commonly used by Nigerians to make online payments.
-
Credit and debit cards
-
Visa
-
Mastercard
-
Verve
-
-
Wallets
-
OPay
-
Paga
-
-
Online bank transfers
-
Zenith
-
GT Bank
-
Unity Bank
-
First Bank
-
Sterling Bank
-
Providus Bank
-
Access
-
Okra
-
Rwanda
A conducive business environment for eCommerce growth
Rwanda is ranked as the second easiest country to do business, owing to its conducive environment and framework that allows business to thrive. Although the eCommerce market is young, it is growing at a fast pace with increasing adoption of alternative payment methods such as mobile money, and with a growing Internet penetration of 5.6million.
-
Wallets
-
MTN
-
Airtel
-
Senegal
eCommerce opportunities for growth
Senegal's eCommerce sector has significant room for growth. 20% of the population are banked although credit card and debit card penetration is 9.6%, and 12.5% have made payments online. The use of mobile apps, particularly mobile money platforms like Orange and Wizall Money, has become increasingly important in Senegal's eCommerce market, with a penetration rate of over 31%.
-
Credit and debit cards
-
Visa
-
Mastercard
-
-
Wallets
-
Orange
-
E-Money
-
Free money
-
W-Money
-
South Africa
Highest credit card penetration in Africa
Unlike other African markets where credit card penetration is low, South Africa has the highest credit card penetration with a share size of 41%. South Africa is one of the fastest growing economies in Africa making it an attractive market especially in mobile commerce with a smartphone adoption of 60% growing at a fast pace.
-
Credit and debit cards
-
Visa
-
Mastercard
-
American Express
-
Diners
-
Union Pay International
-
-
Online bank transfers
-
Stitch
-
FNB
-
Capitec
-
Nedbank
-
Standard Bank
-
Investec
-
Absa
-
Tanzania
Growing adoption of mobile money
eCommerce revenue in Uganda is expected to reach $395.7 by the end of 2023 to become the second largest online market in East Africa after Kenya. Mobile money is growing at a fast pace with 30 million users and a share size of 56%. Yet, card, cash and online banking remain relevant payment methods.
-
Credit and debit cards
-
Visa
-
Mastercard
-
-
Wallets
-
VodaCom
-
Zantel
-
Tigo
-
Uganda
Growing adoption of mobile money
eCommerce revenue in Uganda is expected to reach $395.7 by the end of 2023 to become the second largest online market in East Africa after Kenya. Mobile money is growing at a fast pace with 30 million users and a share size of 56%. Yet, card, cash and online banking remain relevant payment methods.
-
Credit and debit cards
-
Visa
-
Mastercard
-
Visa Debit
-
Mastercard Debit
-
-
Wallets
-
Airtel
-
Uganda Telecom
-
Ezee money
-
Payway
-
mcash
-
Africell
-
Bangladesh
China
Philippines
India
Indonesia
Malaysia
Pakistan
Saudi Arabia
Thailand
Turkey
Vietnam
Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Ecuador
El Salvador
Guatemala
Mexico
Nicaragua
Panama
Paraguay
Peru
Dominican Republic
Uruguay
