Egypt eCommerce Market
A challenging but unique growth opportunity in EMEA
45 million consumers under the age of 30 will be the driving force for an accelerating growth in online shopping and payment acceptance in Egypt.
Market Overview Egypt
Large unbanked population with only 14% having a bank account. Slow adoption of credit card-based eCommerce due to reduced IT infrastructure and cultural fear of debt.
Egypt's eCommerce market is expected to reach $4.2B by 2021.
Up to 86% of Egypt's eShoppers have a strong inclination to domestic eCommerce purchases.
The government is pushing for both bancarization and expansion of mobile and internet access, which is as low as 40%
Egypt's eCommerce payment mix
Improve your payment acceptance by offering local payment methods in Egypt.
Gain insight into Egypt's most relevant payment methods
Local payments, like Fawry, are essential to boost your sales in Egypt.
Omnichannel (cash, mobile, bank)
Egypt eCommerce is heavily based on cash payments, with high conversion of 64% of the total sales.
Credit & Debit Cards
Local credit and debit cards capture more than 20% of the total eCommerce sales.