Egypt eCommerce Market

A challenging but unique growth opportunity in EMEA

45 million consumers under the age of 30 will be the driving force for an accelerating growth in online shopping and payment acceptance in Egypt.

Market Overview Egypt


Large unbanked population with only 14% having a bank account. Slow adoption of credit card-based eCommerce due to reduced IT infrastructure and cultural fear of debt.

eCommerce - $1.5B

Egypt's eCommerce market is expected to reach $4.2B by 2021.

Ecommerce mobile phone image
eShoppers - 8M

Up to 86% of Egypt's eShoppers have a strong inclination to domestic eCommerce purchases.

Mobile eCommerce

The government is pushing for both bancarization and expansion of mobile and internet access, which is as low as 40%

Egypt's eCommerce payment mix

Improve your payment acceptance by offering local payment methods in Egypt.

Cash payments 64 %
eWallets 13 %
Domestic credit card 10 %
International credit card 5 %
Bank transfer 4 %
Debit card 4 %

Gain insight into Egypt's most relevant payment methods

Local payments, like Fawry, are essential to boost your sales in Egypt.

Omnichannel (cash, mobile, bank)

Egypt eCommerce is heavily based on cash payments, with high conversion of 64% of the total sales.


Credit & Debit Cards

Local credit and debit cards capture more than 20% of the total eCommerce sales.


Download our Egypt Country Guide

Learn everything you need to know about the eCommerce payments landscape in Egypt in our straight-to-the-point country guide.