Morocco eCommerce Market

A large untapped market dominated by cash payments

Cash-on-delivery remains the essential payment method for eCommerce companies selling physical goods in Morocco.

Market Overview Morocco


National reforms are pushing for digital payments. Allowing non-bank players to provide payment solutions was a game changer in Marocco's eCommerce.

eCommerce - $244M

Morocco's eCommerce market is expected to reach $939 by 2021.

Ecommerce mobile phone image
eShoppers - 1.3M

Up to 95% of Marocco's eShoppers have a strong inclination to domestic eCommerce purchases.

Mobile eCommerce

Smartphones, with a penetration of 57%, are the main internet access point. Mobile optimized checkout flows are key to enter Morocco's eCommerce market.

Morocco's eCommerce payment mix

Improve your payment acceptance by offering local payment methods in Morocco

Cash payments 74 %
Domestic cards 15 %
International credit card 5 %
Debit cards 3 %
eWallets 2 %
Bank transfers 1 %
Learn more about Cash Payments in Morocco

Gain insight into Morocco's most relevant payment methods

Local payments, like Proximo, are essential to boost your sales in Morocco


Morocco is an as-yet-untapped market in EMEA. Cash payments account more than 74% of the eCommerce sales

Chaabi Cash
Espace Services
Wafacash logo

Credit cards

Local credit and debit cards are not accessible to more than 90% of the population. Most cards are blocked for cross-border and international transactions.


Download our Morocco Country Guide

Learn everything you need to know about the eCommerce payments landscape in Morocco in our straight-to-the-point country guide.