Morocco eCommerce Market
A large untapped market dominated by cash payments
Cash-on-delivery remains the essential payment method for eCommerce companies selling physical goods in Morocco.
Market Overview Morocco
National reforms are pushing for digital payments. Allowing non-bank players to provide payment solutions was a game changer in Marocco's eCommerce.
Morocco's eCommerce market is expected to reach $939 by 2021.
Up to 95% of Marocco's eShoppers have a strong inclination to domestic eCommerce purchases.
Smartphones, with a penetration of 57%, are the main internet access point. Mobile optimized checkout flows are key to enter Morocco's eCommerce market.
Morocco's eCommerce payment mix
Improve your payment acceptance by offering local payment methods in Morocco
Gain insight into Morocco's most relevant payment methods
Local payments, like Proximo, are essential to boost your sales in Morocco
Cash
Morocco is an as-yet-untapped market in EMEA. Cash payments account more than 74% of the eCommerce sales
Credit cards
Local credit and debit cards are not accessible to more than 90% of the population. Most cards are blocked for cross-border and international transactions.
Download our Morocco Country Guide
Learn everything you need to know about the eCommerce payments landscape in Morocco in our straight-to-the-point country guide.
