South Africa eCommerce Market

Africa’s leader for financial inclusion

South Africa already reached a 69% banked population and is offering promising opportunities. Especially mCommerce is growing at a fast pace, with a smartphone adoption of 60%.

Ecommerce Illustration

Market Overview South Africa

Economy

The national financial reform has transformed South Africa into a leader in the region for financial inclusion. Since 2004, the banked population increased to 69%.

eCommerce - $2.45B

South Africa's eCommerce market is expected to grow 20% by 2021.

Ecommerce mobile phone image
eShoppers - 12M

1 out of 4 South Africans has already shopped online, in particular card-holders, representing 13% of the country's population.

Mobile eCommerce

Smartphone adoption is growing at a fast pace achieving already 60% of penetration.

South Africa's eCommerce payment mix

Improve your payment acceptance by offering local payment methods in South Africa

Cards 62 %
Bank transfers 16 %
eWallets 11 %
Cash PAYMENTS 7 %
Others 4 %
South Africa payment methods map

Gain insight into South Africa's most relevant payment methods

Local payment methods are essential to boost your sales in South Africa.

Online bank transfers

Online bank transfers are popular in South Africa. With brands like FNB, bank transfers capture almost 20% of the eCommerce sales.

Absa
Investec
Standard Bank
Nedbank
Capitec
FNB

Credit & Debit Cards

Credit & debit cards account more than 60% of the total eCommerce sales even though only 13% of South Africans have credit cards.

VISA
Mastercard
Dinners
Amex
Union Pay International
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