South Africa eCommerce Market
Africa’s leader for financial inclusion
South Africa already reached a 69% banked population and is offering promising opportunities. Especially mCommerce is growing at a fast pace, with a smartphone adoption of 60%.
Market Overview South Africa
The national financial reform has transformed South Africa into a leader in the region for financial inclusion. Since 2004, the banked population increased to 69%.
South Africa's eCommerce market is expected to grow 20% by 2021.
1 out of 4 South Africans has already shopped online, in particular card-holders, representing 13% of the country's population.
Smartphone adoption is growing at a fast pace achieving already 60% of penetration.
South Africa's eCommerce payment mix
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Gain insight into South Africa's most relevant payment methods
Local payment methods are essential to boost your sales in South Africa.
Online bank transfers
Online bank transfers are popular in South Africa. With brands like FNB, bank transfers capture almost 20% of the eCommerce sales.
Credit & Debit Cards
Credit & debit cards account more than 60% of the total eCommerce sales even though only 13% of South Africans have credit cards.